In order to use these lists in Google Ads we must first

That when we create our lists in Analytics they also appear in Ads. As we see in the following image, the power of segmentation is very great. We can choose by geographic groups, technology (operating system, browser, device brand, model, etc.), behavior on our websites, traffic sources and many more options. Audiences in Google Analytics How to use remarketing lists in Google Ads Once you have created the remarketing lists, they must have a minimum number of users so that they can be used. When you have reached the necessary number, it is time to create your campaign. Before seeing how to do remarketing in Google Ads, you should know that the steps vary depending on whether you choose one type of campaign or another, so we are going to explain them all below.

How to remarket in Search Google Ads search network campaigns are those that are displayed on the results pages when a user searches. The format of these ads is text and the space is limited by a certain number of characters. If you’re wondering how to do remarketing in fax number list Google Ads for search campaigns , it’s as easy as adding the audience you want to your settings . In this way, when a user who is on the chosen list does a search, your ad will be displayed. Search remarketing has the advantage that your ads appear to a user when they do a search, that is, the interest in your product or service is really high. ? How to do display remarketing The Google Adwords display network allows ads to be displayed on other web pages . This is done through banners, which you can create automatically with the platform itself or by uploading the ones you have already created on your computer. In the same way that we have done it in the search campaigns, to add the list or lists that you want to this campaign, you will have to do it from the audiences section and search for the ones that you have previously created and are ready to use. In this network, in addition to making a banner follow you through the display network, we can also do dynamic remarketing.

What is this If we have a clothing e-commerce and a user has been viewing pants, they will be shown the banners for those pants, they will not see shirts or jackets, for example. Now that you know how to remarket in Google Ads for display campaigns, it’s time to attack those users who don’t complete the purchase process . How to do video remarketing Another type of campaigns that you can add your remarketing lists to are video campaigns . As their name indicates, these campaigns are characterized by using a video format, a feature for which they are displayed on the YouTube platform . When you are creating your campaign, you only have to add the lists that you want to include in the audience section. In this way, your videos will be shown only to those users who are included in these lists.

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