Understand costs and their impact on prices

Value-based pricing This model focuses primarily on your customer and answers two important questions about him: Can you afford it? Will you pay it? The driving factor in this pricing strategy is how much your customers are willing to pay based on the value you offer, rather than just what it costs you to produce or provide a service as in the previous model. The important thing here is the price that you think your customers are willing to pay, taking into account the real and tangible benefits they will receive. With the price you must also ensure that the sale of a service will cover all the costs of the previous point and also meet your profit objectives. While this approach can be very profitable and drive away potential customers who are only attracted by price, it can also attract new competitors.

So what is the best option? Let’s see what you should take into account to decide on one or the other model. 7 factors to take into account when calculating the sale price of a service Most digital entrepreneurs have a natural fear of sales, in fact, it is in the sales process, where most of us have a constant struggle because nobody likes to Job Function Email Database ask for money… even if it is for their work. However, the fear of selling does not have to prevent you from reaching the full income potential that you can achieve with your business. The time has come to charge what you deserve for your work and calculate the most appropriate sale price for your services.

Solet’s see the 7 factors that we must take into account: 1) Understand costs and their impact on prices If you offer different services with different features, keep in mind that each of them has different costs and, therefore, must be treated individually. In this way, when you analyze the costs of each service, you can adjust the prices to maximize the profit and eliminate those services that are not profitable. 2) The price of your competition Your job is to research competitor pricing strategies to establish a price range on which to calculate your rates.

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